Takahe2Akaroa Road Relay

Client: Athletics Canterbury

Year: 2020

The Challenge: Prevent decline of the iconic Takahe2Akaroa Road Relay and grow towards its potential.

We delivered: 

1. 100% increase in participation from previous year 

2. Unanimous positive experience from everyone involved

3.  A safe and successful event run under Level 2 Covid-19 restrictions

Our Solution:

1. Understand the history of the event.

2. Develop marketing solutions.

3. Expand participation audience and options 

4. Create partnerships and sponsorships with businesses and organisations

5. Promote the region 

What’s next:

Athletics Canterbury requested for Connex World to continue the marketing which resulted in a further 50% increase in participation despite COVID restrictions. This success has created a long term relationship with further growth and developments expected over the next 5 years.

"The success in growing the participation of Takahe2Akaroa was mainly due to skill and hard work of the marketing team." - Daniel Resse, T2A Race Director, Newstalk ZB Interview (October 2021)